From its humble beginnings as a marketing automation tool in 2005, HubSpot has transformed into a Swiss Army knife of CRM suites. With a lineup of business hubs (including HubSpot Marketing Hub, Sales Hub, Service Hub, and CMS Hub), it's become the ultimate command center for mastering customer experience. Talk about a glow-up!
Indeed, HubSpot's growth has been nothing short of a blockbuster. In 2025, its revenue soared to 3.07 billion USD. And its market share? It shot faster than a vine in full sun, reaching a dazzling 35% in July 2024!
As triple-accredited Diamond HubSpot partners, we've had front-row seats to these developments. We saw more businesses jump on the HubSpot Marketing and CRM train in 2024, and we're all aboard! That's why we've curated something special—a treasure trove of over 50 stats that tell the revealing story of HubSpot Marketing Hub success, inbound marketing's power, and the lively ecosystem that's blossomed around it all.
So, grab a coffee ☕ (or tea, I won't judge), kick back, and plunge into the delightful world of HubSpot marketing metrics with me!
HubSpot inbound content marketing
HubSpot shines as a top CRM platform, winning over many users. Its intuitive interface and feature-rich toolkit simplify customer relationship management. From organizing contacts to automating sales, it's the preferred choice for optimizing operations and driving growth. Plus, its seamless integrations (with an accredited partner) enhance its efficiency, cementing its status as a must-have for businesses of every size.
1. 238,000+ customers use HubSpot CRM in 135+ countries (HubSpot)
2. HubSpot currently has more than 8,000 full-time employees. (HubSpot)
3. There are 1,700+ available HubSpot integrations (HubSpot)
4. 75% of HubSpot users notice an increase in their company's generated revenue. (HubSpot)
5. According to 79% of HubSpot users, HubSpot products are easy to use. (HubSpot)
6. HubSpot offers an entirely FREE plan with basic CRM tools. It’s an ideal option for small businesses looking to scale their operations in the future with an agile platform. (HubSpot)
If you are interested in knowing more about starting with HubSpot for free, what's possible, and the next tiers if you want to expand, send us a quick email, and we'll advise you on the best plan.
In the world of inbound marketing, HubSpot Marketing Hub is the trusty sidekick you never knew you needed, helping you craft impactful campaigns and efficiently foster customer connections. With its user-friendly design, it hands marketers the ultimate toolkit to tweak every twist and turn of the customer journey.
We use it to create and optimize blog posts, create dedicated landing pages for webinars and eBooks (such as this one), or manage and optimize social media and paid ad campaigns for our clients.
7. 70% of customers believe they are more efficient with HubSpot Marketing Hub. (internal)
8. Marketing teams using CRMs are 128% more likely to declare their marketing strategy effective. (HubSpot)
9. Customers with HubSpot Marketing Hub see a 107% increase within the first 6 months after purchase. (HubSpot)
10. 82% of marketers say HubSpot Marketing Hub increased their lead generation. (HubSpot)
Content marketing is an integral part of the inbound methodology, and HubSpot tools and features offer plenty of ways to increase its efficiency. Inbound content creation focuses on your customer first and thus should become a core part of your HubSpot marketing strategy for good—and for a good reason.
A well-executed content strategy delivers measurable results. For example, one of our clients attracted over 3,000 unique users through content we created. This success isn’t just a one-time win—it’s proof of what’s possible with a strategic, customer-focused approach. And these stats only support our claim!
11. Just over a third (35%) of marketers claim their customers receive a highly personalized brand experience, while 65% of consumers seek more relatable content from brands. (HubSpot)
12. Infographics can drive website traffic by as much as 12%. (DemandSage)
13. The average blog post length is 1394 words long. (Orbit Media)
14. Bloggers who write blog posts longer than 2000 words are more likely to get better results than those writing shorter pieces. (Orbit Media)
15. We retain 65% of the information presented when content is paired with relevant images. (DemandSage)
16. About a quarter (26%) of marketers incorporate case studies into their content strategies. (HubSpot)
17. Companies with active blogs generate an average of 67% more monthly leads than those without. (Demand Metric)
18. Nearly 80% of B2B sales professionals using sales enablement content consider it crucial in closing deals. (HubSpot)
Artificial intelligence sparks many controversies, also in marketing. That's a topic for another conversation. However, for a whopping 85% of marketers, AI is a daily companion in content creation.
HubSpot Marketing (and other hubs) offers rich AI tooling that makes content creation faster, more efficient, and more effective. Breeze Copilot is one that we work with daily, refining our content and creating quick briefs and outlines for blog articles, emails, social media posts, and other assets.
19. 62% of marketers say Generative AI is important for their marketing strategy. (HubSpot)
20. AI helps create content more efficiently, according to 84% of marketers. (HubSpot)
21. Most marketers use AI to research content and topic ideas (58%) and rewrite and rephrase texts (52%). (Semrush)
22. 72% of marketers agree that automation tools like chatbots help them personalize customer experiences. (HubSpot)
23. With AI, marketers are saving 3 hours per piece of content. (HubSpot)
24. 44% of marketers say AI is very useful for data analytics. (HubSpot)
Social media has evolved beyond personal interactions—it's now a hub for business activity. In the current fast-paced environment, platforms such as Facebook, Twitter, and LinkedIn serve as crucial arenas for B2B marketers.
With HubSpot, you can streamline your social media strategy by updating and managing your social media accounts directly within the platform. This allows you to plan, schedule, and analyze posts efficiently, saving time while optimizing engagement. We explain in detail how we use the HubSpot social media scheduler in our guide.
25. By 2028, the global number of social media users is expected to soar to over six billion. (Statista)
26. Social media is the #1 marketing channel, boasting the highest ROI and a staggering 43% usage among marketers. (HubSpot)
27. Leading the pack, Facebook remains the go-to platform for marketers at 57%, closely followed by Instagram (55%), YouTube (52%), TikTok (44%), X (39%), and LinkedIn (37%). (HubSpot)
28. 89% of B2B marketers use organic social media platforms to distribute content. (Content Marketing Institute)
29. In the last 12 months, 68% of B2B marketers increased their use of LinkedIn. (Content Marketing Institute)
30. Short-form video content is king, with 73% of consumers preferring it to learn about products or services. (HubSpot)
31. 33% of HubSpot Marketing users recognize social media as the top source for high-quality leads. (HubSpot)
Social media is the #1 product discovery channel for Gen Z and Millennials. 31% of consumers use social media to find answers to questions. (HubSpot)
"Email marketing is dead!" said someone years ago. Yet here we are, with emails making an impact like it's 1999. However, with increasingly hectic schedules and dwindling attention spans, they must be concise and grab attention right from the subject line.
Nowadays, tools like HubSpot's Marketing Hub offer abundant email features, from dynamic content and detailed segmentation to A/B testing and automated follow-ups. Using them, you can whip up tailor-made experiences for your audience, catapulting your brand to dizzying new heights. Is it worth the hype?
32. By the end of 2026, the global number of email users is projected to surpass 4.7 billion. (Radicati)
33. 40% of surveyed email users admit to having at least 50 unread messages lurking in their inboxes. (Mailbutler)
34. 46% of smartphone users prefer communications from businesses via email. (Statista)
35. The average email clickthrough rate is 1.86%. (Constant Contact)
36. Email marketing is the second most effective channel for building brand awareness (after social media). (Campaign Monitor)
37. Email marketing is one of the most effective channels for driving conversions, with a 2.4% conversion rate for B2B businesses. (First Page Sage)
38. Personalized emails have an opening rate of 18.8%, significantly outperforming generic emails at 13.1%. (Statista)
39. Segmented campaigns demonstrate a 14.31% higher open rate and a staggering 100.95% higher click rate compared to non-segmented campaigns. (Mailchimp)
40. 32% of consumers said they would likely leave a review if requested to do so by email, which makes it the most efficient platform to collect customer feedback. (BrightLocal)
93% of purchases start with an online search. If you want your marketing efforts to pay off, you have to climb the search results ladder. Explore the ins and outs of SEO stats, fine-tuning your content to captivate your audience and the algorithms powering search engines.
41. More than 90% of startup owners emphasize the importance of SEO in attracting new customers. (Hike)
42. For 63% of brands, backlinking and link building are the most impactful SEO tactics. (HubSpot)
42. Optimizing on-page content based on keywords ranks as the top SEO strategy for 39% of marketers. (HubSpot)
43. 16% of marketers say that SEO optimization resulted in the biggest ROI in 2024. (HubSpot)
44. The average site has an SEO click-through rate of 13%. (HubSpot)
45. Reposting articles with refreshed content can increase organic traffic by up to 106%. (HubSpot)
46. 79% of marketers prioritize writing for people rather than search engines and algorithms. (Databox)
47. SEO leads have a 14.6% close rate, surpassing outbound leads at a mere 1.7%. (HubSpot)
At last, we're diving into the stats on every marketer's favorite headache—lead generation. Luckily, HubSpot Marketing Hub shines here, with quick-to-build landing pages, neat dynamic forms, and bespoke CTAs and lead flows. And let's not forget the CRM integration that makes your sales and marketing teams work together and win together!
48. Nearly 40% of marketers agree that videos on landing pages improve conversion rates. (HubSpot)
49. 41% of marketers reported that their customer journeys are mostly or fully automated. (Statista)
50. 73% of B2B leaders consider webinars the most effective for lead generation. (DemandSage)
51. HubSpot users can experience a remarkable increase of up to 107% in leads after just six months. (HubSpot)
52. HubSpot Marketing customers see a 134% increase in their website traffic. (HubSpot)
What do you think about these HubSpot Marketing stats? Any surprises? Anything that might make you rethink your 2025 marketing plans?
If you're looking to do digital marketing the smart way, HubSpot Marketing is your go-to buddy! It centralizes and automates all your key tasks, giving you a complete view of your marketing and sales campaigns to help boost your ROI.
Need a hand making the most of HubSpot Marketing Hub or your content marketing? Just drop us a message, and we'll send our HubSpot marketing and integration experts down your way!