6Minded Blog | Content

Marketing, Content, Inbound

January 2023

Account-Based, Inbound, or Both? Choose a Marketing Strategy that Delights Your Clients & Drives Higher Sales

Imagine you’re going fishing. You can use a few techniques to increase your chances of bringing dinner home tonight (sorry, vegetarians!). Some, like spearfishing, are high-accuracy. Using a spear...

January 2023

B2B Inbound Marketing Team: Copywriter vs. Content Writer vs. Inbound Marketer

“Content is king”—more than a quarter-century has passed since Bill Gates popularized this catchy phrase (coined in the ‘70s by Sumner Redstone), foretelling the era of Internet content. Since then, it has been rewritten and reconstructed numerous.

January 2023

Why Content and B2B SaaS Marketing Belong Together [2023 UPDATED]

Buffer, HubSpot, Shopify, InVision, Canva, Salesforce... We could go all day name-dropping multi-billion SaaS brands that made their name using amazing content. Instead, let’s look at some stats from the 2021 B2B Content Marketing report:

December 2022

12 Digital Marketing Podcasts for Each Month of 2023

Did you know that about two-thirds of people abandon their New Year’s resolutionswithin the first month?

December 2021

When to Consider Website Content Localization with HubSpot CMS

This just in: English is the number one global language, and it’s no different on the internet. Still, most web users — 74.1%, to be exact — speak other languages, so deciding to go with a multilingual website is a no-brainer for online businesses.