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Are you building a landing page with a form to sign up for a free webinar? Or maybe you are planning a mailing campaign to encourage entrepreneurs to try your customer's services?

If you use similar tactics at work, you take advantage of inbound.

As your business grows, you’ll eventually reach the point where you’ll want to surpass your established customer base. Digital marketing is invaluable in that.

According to a study by G2, 92% of B2B buyers are more likely to purchase after reading a trusted review. But how to get customer feedback in the first place? And what to do when it could be more enthusiastic?

Do you have green fingers? I don't. I know next to nothing about growing plants. Still, you do not need extensive knowledge of horticulture to know that if you want to enjoy a rich harvest, you need time, skills, favorable conditions, and properly.

On paper, the cooperation between marketing and sales feels like a perfect symbiosis: the former generates leads that the latter can convert into customers. But, in the end, everyone’s the winner.

Sipping on your favorite tea, taking several deep breaths, or cuddling with your pooch. What do these activities have in common? They are quick, effective, and free stress relievers that most of us will appreciate at this point in time. 

Imagine you’re going fishing. You can use a few techniques to increase your chances of bringing dinner home tonight (sorry, vegetarians!). Some, like spearfishing, are high-accuracy. Using a spear requires some skill, but it is fast, precise, and.

“Content is king”—more than a quarter-century has passed since Bill Gates popularized this catchy phrase (coined in the ‘70s by Sumner Redstone), foretelling the era of Internet content. Since then, it has been rewritten and reconstructed numerous.

Buffer, HubSpot, Shopify, InVision, Canva, Salesforce... We could go all day name-dropping multi-billion SaaS brands that made their name using amazing content. Instead, let’s look at some stats from the 2021 B2B Content Marketing report: