Blog

Get the latest insights on all things Inbound and HubSpot from our team of experts. Discover our insider stories, productivity tips, and remote work advice, and learn more about how we organize work in our agency to be the best partner for your business.

July 2023

The ABC of a High-impact B2B Inbound Strategy

Are you building a landing page with a form to sign up for a free webinar? Or maybe you are planning a mailing campaign to encourage entrepreneurs to try your customer's services?

If you use similar tactics at work, you take advantage of inbound.

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June 2023

Bridging the Digital Marketing Skill Gap: What Are Your Options and What to Choose?

As your business grows, you’ll eventually reach the point where you’ll want to surpass your established customer base. Digital marketing is invaluable in that.

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June 2023

Effective B2B Strategies to Collect Customer Feedback

According to a study by G2, 92% of B2B buyers are more likely to purchase after reading a trusted review. But how to get customer feedback in the first place? And what to do when it could be more enthusiastic?

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May 2023

Cultivating an Inbound Marketing Strategy to Bear Abundant Fruit 🫐

Do you have green fingers? I don't. I know next to nothing about growing plants. Still, you do not need extensive knowledge of horticulture to know that if you want to enjoy a rich harvest, you need time, skills, favorable conditions, and properly.

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March 2023

A Complete Guide to Smarketing, or How to Achieve Sales and Marketing Alignment

On paper, the cooperation between marketing and sales feels like a perfect symbiosis: the former generates leads that the latter can convert into customers. But, in the end, everyone’s the winner.

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February 2023

SEO Tips for Small Businesses | 9 Fuss-Free Ways to Boost SEO Ranking

Sipping on your favorite tea, taking several deep breaths, or cuddling with your pooch. What do these activities have in common? They are quick, effective, and free stress relievers that most of us will appreciate at this point in time. 

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January 2023

Account-Based or Inbound? Choose Marketing Strategy to Boost Sales

Imagine you’re going fishing. You can use a few techniques to increase your chances of bringing dinner home tonight (sorry, vegetarians!). Some, like spearfishing, are high-accuracy. Using a spear requires some skill, but it is fast, precise, and.

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January 2023

Copywriter vs. Content Writer vs. Inbound Marketer in B2Bs

“Content is king”—more than a quarter-century has passed since Bill Gates popularized this catchy phrase (coined in the ‘70s by Sumner Redstone), foretelling the era of Internet content. Since then, it has been rewritten and reconstructed numerous.

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January 2023

Why Content and B2B SaaS Marketing Belong Together [2023 UPDATED]

Buffer, HubSpot, Shopify, InVision, Canva, Salesforce... We could go all day name-dropping multi-billion SaaS brands that made their name using amazing content. Instead, let’s look at some stats from the 2021 B2B Content Marketing report:

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Trending: Digital Marketing Exploration

You dream about building a system that consistently grows your visitors, leads, and revenue, but have no idea where to start?

We have a program for that.

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