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“Content is king”—more than a quarter-century has passed since Bill Gates popularized this catchy phrase (coined in the ‘70s by Sumner Redstone), foretelling the era of Internet content. Since then, it has been rewritten and reconstructed numerous.

Buffer, HubSpot, Shopify, InVision, Canva, Salesforce... We could go all day name-dropping multi-billion SaaS brands that made their name using amazing content. Instead, let’s look at some stats from the 2021 B2B Content Marketing report:

Did you know that about two-thirds of people abandon their New Year’s resolutionswithin the first month?

"Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!"

These words by Brian Tracy might as well be the motto of every marketing specialist. Why waste time shooting in the dark when you.

Social media platforms fail every year. Do you miss updates on Google+? Are you still dropping videos on Vine? While some of these platforms didn’t stand the test of time, others—like TikTok are burgeoning, and no one anticipates their sudden demise.

Have you ever seen an episode of "How It's Made"? The Canadian documentary shows how common items are made, from the initial concept until they reach the shelves. 

Traditional marketing differs from digital marketing and advertising in countless ways. Still, whether marketers operate in the physical or the virtual world, they share one common goal: they thrive on the attention of potential customers.

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