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Website Migration: Move Your Site or Build It From Scratch?

June 2021

You’ve made the decision. You are moving your website to HubSpot CMS. It’s fast, secure, and personalized and takes the pain of managing your content. And then you think: ‘Isn’t CMS migration a perfect opportunity to perk up my web design?’

Even though you daydream about your website’s brand-new look, you’re still in doubt about giving it a total makeover. You don’t have the budget to splurge on extra design work and code development. Changes are expensive, right? And it’s easier to go with website migration than building it from scratch in the new CMS system.

Well, not really.

‘Smooth website migration’ doesn’t exist

Although every CMS vendor will tell you otherwise.

As a HubSpot Certified Partner Agency, we’ve developed over 300 projects in the HubSpot CMS for our clients. Based on our experience, a typical 10- or 15-page website takes 20-30 hours to design from scratch and 40-60 hours to develop in HubSpot. In comparison, migrating an existing website from the previous CMS onto HubSpot usually takes 50-70 hours, provided everything stays exactly as it was.

And we have never seen a CMS migration project without any changes. Never. The customer always wants to merge things, remove some sections, or add an extra form or a landing page. Besides, certain modifications must be made to leverage HubSpot modules and features. Otherwise, what would be the point of migrating if you couldn’t use them? Also, tweaks are indispensable if the original site is poorly coded, slow, and not secure (unfortunately, that’s often the case).

As a result, it usually takes similar time and effort to go with a 1:1 website migration from WordPress or another CMS to HubSpot and to design a brand new site. Especially if designers and developers use tools like Zeplin and Figma to connect, collaborate, and streamline work, building a new site in HubSpot involves little to no overhead.

Designing websites in HubSpot. Traps to avoid

Even if your website is fully functional and well-designed, it doesn’t mean migrating it to HubSpot will be a walk in the park. It never is. CMS platforms are massive and complex systems with custom features and components.

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Several HubSpot attributes may require your special attention as you perform the website migration:

HubSpot uses specific building blocks that you may not be familiar with. Understanding them is essential for figuring out how the CMS works. The minimum you need for your migration to succeed is to know how global modules work, how to clone templates, and how to use Hub DB and Pages API.
Certain HubSpot features like token personalization and smart content must be considered and implemented at the design mockup stage. These elements are critical for driving user engagement on your website. They significantly improve the UX when correctly applied, personalizing and upgrading every user’s experience.
Easy content management through a user-friendly interface is one of HubSpot’s core advantages. But to unlock it, you need well-defined templates. Templates serve as the foundation for your website, blogs, and content. To be effective, they must be easy to edit. To set them up properly, your web developer needs input from the designer and PM, with clear access rights instructions. Some HubSpot modules can be edited by every user (e.g., blog posts and webinar pages), while others require special privileges (e.g., navigation). Their correct implementation requires seamless communication within your migration team.

CMS migration? Difficult but worth it

If you have already decided to move your website to HubSpot, you probably know the system’s benefits. HubSpot is a great tool that comprises all features needed to boost your sales and marketing results through your digital content. However, you must ensure that all assets and modules are properly configured to get the most out of them.

And it doesn’t matter whether you will stick to the original website design or build your site from the top. Both activities require HubSpot-specific skills and expertise. We can provide website migration services to you, taking from several years of experience in CMS migration and hundreds of landing pages designed and re-designed in HubSpot. Are you ready to roll? If so, give us a call!

AUTHOR

Joanna Borkowska

Head of Content at 6Minded, Joanna has +13 years of experience in content creation for IT/Tech companies. Technical writer, software trainer, marketing manager, translator + copywriter - she's been there, done that. Now, she focuses mostly on crafting content marketing strategies, producing copy for websites and blogs, and managing a team of talented content creators. That is, if she's not currently roaming the jungle or binging on true crime docs.

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Website Migration: Move Your Site or Build It From Scratch?

‘Smooth website migration’ doesn’t exist

Designing websites in HubSpot. Traps to avoid

What we achieved with HubSpot CMS for our client.

CMS migration? Difficult but worth it

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