June 2025
Remember that rush back when you first launched your website? Slick layouts, bold fonts, sharp copy that moved the needle.
A few years pass, and your website now gives off MySpace vibes (for those who remember).
Your bounce rates are climbing, your conversion rates are tanking. Your website is ageing, and not like good wine.
Hate to break it to you, but building a website is not a one-and-done act.
But suppose it’s too late now. Now, you don’t need a lesson in digital marketing; you need a revamped website that feels like a power washer at full blast—invigorating, pleasing, and effective.
What gets in your way?
Based on the issues our customers most often share:
- No in-house expertise
- No idea where to start from
- Your teams are maxed out
And yes, there’s the good, old, “we have other things to do.” Meanwhile, 40-50% of your leads may leave your website due to slow load times. That’s 500 lost sales opportunities for websites that get 1,000 visitors daily.
What if we told you we have a panacea for all that? A structured, but flexible website redesign process that you can use across other digital projects (with some guidance from our teams)?
Hooked? Let’s see how to pull it off.
We don’t wing website redesign. Here’s the playbook.
10 years of experience, hundreds of clients, thousands and thousands of leads turning to buyers. Building on all that, we’ve perfected our six-step web design process, one trial and error at a time.
This one stuck because it mixes structure, flexibility, and a holistic approach to website building. Another important reason is that it allows us to address common website redesign challenges.
Now, you can steal from us. But not so fast…
What keeps you from getting a five-star website that doesn’t just look nice?
We admit it. Website redesign is a real grind.
What makes it so? Here are the main culprits. Luckily, we also know how to deal with them (and can do the job immediately—just reach out to us.)
“We don’t have the right people” (But we do)
Your in-house designer who makes nice social media graphics isn't equipped to architect a conversion-focused website. Your content writer, who sends killer emails, might freeze when facing the beast of website information architecture.
When you stare down a redesign, the skill gaps become glaringly obvious:
- Who's going to map the user journey that converts?
- Who understands both visual design AND technical limitations?
- Who can write copy that speaks to six buyer personas without sounding delusional?
Our process doesn't throw random creatives at your problem. We've built dedicated phases for content strategy, UX design, and development that bring in specialists at the right moment.
You can tap our full team or plug specific experts into your roster. Either way, your new site will work, not just look pretty in mockups.
September 2023
