Strategizing Growth: 50+ Key HubSpot Marketing Statistics to Know in 2024

From its roots as a marketing automation tool in 2005, HubSpot has blossomed into a full-fledged CRM suite. Featuring a comprehensive range of business hubs (including Marketing Hub, Sales Hub, Service Hub, and CMS Hub), it has evolved into a command center for navigating customer experience. It's been quite the journey! 

Indeed, HubSpot's growth has been nothing short of impressive. In 2024, its revenue soared to 2.6 billion USD, and its market share grew faster than a vine in full sun to a remarkable 37.22%!

As Diamond HubSpot partners, we've had a ringside seat to the action. We've seen more businesses hop on the HubSpot bandwagon, and we're here for it! That's why we've put together something special—a treasure trove of over 50 stats that tell the revealing story of HubSpot, inbound marketing's power, and the bustling ecosystem that's sprung up around it all.

So, grab a coffee ☕ (or tea, I won't judge), sit back, and dive into the wonderful world of HubSpot marketing metrics with us!

Table of Contents 

The use of HubSpot CRM

HubSpot inbound content marketing

Social media marketing

Email marketing campaigns

SEO marketing trends

Effective lead generation

HubSpot marketing statistics: more than numbers

The state of HubSpot CRM

HubSpot stands out as a leading CRM platform, capturing the hearts of many. Thanks to its user-friendly interface and a toolkit bursting with features, HubSpot CRM makes managing customer relationships a breeze. From contact organization to sales automation, it's the go-to solution for streamlining operations and fueling growth. And to sweeten the deal, its seamless integrations take its effectiveness up a notch, solidifying its status as a must-have for businesses of every size.

1. 194,000+ customers use HubSpot CRM in 120+ countries (HubSpot)

2. HubSpot currently has 7,478 full-time employees. (HubSpot)

3. There are 1,500+ available HubSpot integrations (HubSpot)

4. 42% of HubSpot CRM users find it extremely easy to access comprehensive prospect and customer data through their existing CRM, sales, and marketing tech stack, compared to only 35% of Salesforce users. (Aptitude 8)

5. On average, implementing HubSpot CRM costs $2,945, whereas implementing Salesforce costs around $14,595. (Scholes Marketing)

6. HubSpot offers an entirely FREE plan with basic CRM tools. It’s an ideal option for small businesses looking to scale their operations in the future with an agile platform. (HubSpot)

HubSpot Marketing Hub

In the world of inbound marketing, HubSpot Marketing Hub is the go-to powerhouse for crafting impactful campaigns and effortlessly fostering customer connections. Boasting an intuitive design, HubSpot Marketing Hub equips marketers with tools to fine-tune every aspect of the customer journey. Whether you're luring new prospects or solidifying bonds with existing customers, HubSpot's got you covered. And when it comes to results, the numbers don't lie!

7. 70% of customers believe they are more efficient with HubSpot Marketing Hub. (internal)

8. Marketing teams leveraging CRMs are 128% more likely to declare their marketing strategy as effective. (HubSpot)

9. HubSpot users experience a remarkable 68% reduction in time to launch their marketing campaigns. (HubSpot)

10. Using SEO tools leads to a significant increase in website traffic (6x), landing page views (4x), and blog views (4.5x). (HubSpot)

HubSpot inbound content marketing

Content marketing is an integral part of the inbound methodology, and HubSpot tools and features offer plenty of ways to increase its efficiency. Inbound content creation focuses on your customer first and thus should become a core part of your HubSpot marketing strategy for good. And here’s why!

11. 50% of the HubSpot Marketing users plan to boost their investment in content marketing for 2024. (HubSpot)

12. 64% of marketers are already tapping into the power of AI, with an additional 38% gearing up to join them this year. (HubSpot)

13. Just over a third (35%) of marketers claim their customers receive a highly personalized brand experience, while 65% of consumers seek more relatable content from brands. (HubSpot)

14. A whopping 75% of marketers believe tailoring experiences to individual preferences drives sales and customer loyalty. (HubSpot)

15. Infographics can drive website traffic up by as much as 12%. (DemandSage)

16. The average blog post length is 1427 words long. (Orbit Media)

17. We retain 65% of the information presented when content is paired with relevant images. (DemandSage)

18. About a quarter (26%) of marketers incorporate case studies into their content strategies. (HubSpot)

19. Companies with active blogs generate an average of 67% more monthly leads than those without. (Demand Metric)

20. Nearly 80% of B2B sales professionals using sales enablement content consider it crucial in closing deals. (HubSpot)

Social media marketing

Social media isn't just a place for personal connections—it's where business happens. In today's fast-paced world, platforms like Facebook, Twitter, and LinkedIn are essential battlegrounds for B2B marketers. See how scrolling can affect your HubSpot inbound marketing.

21. By 2027, the global number of social media users is expected to soar to nearly six billion. (Statista)

22. Social media is the #1 marketing channel, boasting the highest ROI and a staggering 43% usage among marketers. (HubSpot)

23. Leading the pack, Facebook remains the go-to platform for marketers at 57%, closely followed by Instagram (55%), YouTube (52%), TikTok (44%), X (39%), and LinkedIn (37%). (HubSpot)

24. Among 1,400 global B2B and B2C marketers, 68% anticipate greater success with X (formerly Twitter) compared to Meta's Threads in 2024. (HubSpot)

25. 57% of marketers using TikTok plan to ramp up their investment in the platform next year, marking it as the platform with the highest planned investment growth. (HubSpot)

26. Short-form video content is king, with 73% of consumers preferring it to learn about products or services. (HubSpot)

27. 33% of HubSpot Marketing users recognize social media as the top source for high-quality leads. (HubSpot)

28. A staggering 91% of B2B marketers utilize social media as a primary channel for content distribution. (Content Marketing Institute)

Marketers should prioritize their presence on Instagram, TikTok, and YouTube to capitalize on the popularity of video content and boost brand visibility. Notably, 30% of marketers plan to use short-form video in 2024. (HubSpot) 

Email marketing campaigns

Since the email boom in the 1970s, email marketing has continued growing. Today, with specialized tools like HubSpot's inbound marketing platform, businesses can craft highly personalized experiences for their customer base, driving brand success to new heights. Is it worth your while? See for yourself!

29. By the end of 2026, the global number of email users is projected to surpass 4.7 billion. (Radicati)

30. 40% of surveyed email users admit to having at least 50 unread messages lurking in their inboxes. (Mailbutler)

31. 46% of smartphone users prefer communications from businesses via email. (Statista)

32. The average email clickthrough rate is 1.86%. (Constant Contact)

33. Email marketing is the second most effective channel for building brand awareness (after social media). (Campaign Monitor)

34. Email marketing is one of the most effective channels for driving conversions, with a 2.4% conversion rate for B2B businesses. (First Page Sage)

35. Personalized emails have an opening rate of 18.8%, significantly outperforming generic emails at 13.1%. (Statista)

36. Segmented campaigns demonstrate a 14.31% higher open rate and a staggering 100.95% higher click rate compared to non-segmented campaigns. (Mailchimp)

37. 34% of consumers said they would likely leave a review if requested to do so by email, which makes it the most efficient platform to collect customer feedback. (BrightLocal)

SEO marketing trends

93% of purchases start with an online search. If you want your marketing efforts to pay off, you have to reach the top of the search results. Explore the ins and outs of SEO, fine-tuning your content to captivate your audience and the algorithms powering search engines.

38. More than 90% of startup owners emphasize the importance of SEO in attracting new customers. (Hike)

39. For 63% of brands, backlinking and link building are the most impactful SEO tactics. (HubSpot)

40. Approximately 56% of individuals have utilized voice search on their smartphones to explore businesses and brands. (Tech Report)

41. 80% of Gen Z and 62% of millennial users prefer mobile search to desktop. (HubSpot)

42. Optimizing on-page content based on keywords ranks as the top SEO strategy for 39% of marketers. (HubSpot)

43. The average site has an SEO click-through rate of 13%. (HubSpot)

44. Reposting articles with refreshed content can increase organic traffic by up to 106%. (HubSpot)

45. 79% of marketers prioritize writing for people rather than search engines and algorithms. (Databox)

46. SEO leads have a 14.6% close rate, surpassing outbound leads at a mere 1.7%. (HubSpot)

Effective lead generation

Driving HubSpot inbound leads requires the joint efforts of marketing and sales teams. With strategies aligned and tasks automated, you’ll close that deal sooner than expected. Need evidence? We've got it.

47. 15% of HubSpot Marketing users identify traffic and lead generation as their primary challenge. (HubSpot)

48. Marketing analytics impact only 53% of decision-making processes. (Gartner)

49. In 2023, 35% of marketers reported that their customer journeys are mostly or fully automated, a slight increase from 31% in 2022. (Ascend2)

50. Webinars and virtual events have emerged as top lead-generating tactics, with 53% of marketers indicating that webinars are the most effective top-of-the-funnel content format for generating high-quality leads. (Demand Gen)

51. HubSpot users can experience a remarkable increase of up to 129% in inbound leads after just one year. (HubSpot)

52. Salespeople need higher quality leads (43%) and alignment on goals and strategies (39%) from their marketing teams to improve sales. (HubSpot)

Businesses using HubSpot marketing automation, campaign management, and marketing reporting tools close 17% more deals monthly and notice a 10% higher deal close rate.

(HubSpot)

HubSpot marketing statistics: more than numbers

Putting HubSpot inbound marketing into practice is easier said than done. But fear not! With these insights at your fingertips, you can confidently seize marketing opportunities. Remember, behind each statistic lies a trend, an experience, or a strategy waiting to be explored.

So, don't just see them as numbers but as gateways to innovation, growth, and business success. And if you need help scaling your HubSpot CRM efforts, message us! Our HubSpot experts are always open to lend a hand!