Get Inspired: 9 Must-Know 2022 Website Design Trends

January 2022

Remember the websites of the late 90’s? Cluttered layouts, garish colors, and the pervasive Times New Roman — in the infancy days of the internet, the web would put up with anything. Back then, just having a website for your business meant living in the future.

Today, that’s not enough anymore. We visit dozens of websites each day and grabbing users’ attention for longer than a few seconds requires something extra. Namely, outstanding web design. With 94% of users declaring that their first impressions upon entering a website are related to its design, a site that’s both functional and visually pleasing is a must.

But in design, nothing is set in stone. Many creators agree that today, trends are changing faster than ever before. That’s why sheepishly following them might not be a good idea. However, it’s always important to keep up with the latest things and take inspiration when necessary.

Luckily, we’ve done the research part for you. So join us as we dig into 9 web design trends that will dominate 2022.

#1 Asymmetrical layouts

In web design, asymmetry communicates creative freedom, dynamics, bold decisions, and experimentation. With an off-kilter grid, the site becomes more memorable and interesting, the content presentation is more expressive and emotional, and page space can be used freely.

That being said, conventional layouts aren’t going anywhere. But, in 2022, we’re expecting to see more web designers play with non-uniform grids and positioning.



#2 Geometric shapes and abstracts

Straight lines, circles, triangles, trapezoids, and all kinds of abstract shapes will be on the rise in 2022. It’s easy to see why designers are so fond of geometric figures: they’re simple and minimalistic but at the same time stylish and eye-catching.

Perfect stock photos have also been losing their appeal. Instead, they are being replaced by abstract illustrations—futuristic, bright, or hand-drawn. Mind you, though, that the choice of style depends only on the philosophy of the company and the message it wants to convey.



#3 Minimalism

This design trend has been around for a while now, and it is here to stay. Minimalism will continue to help designers create websites that are simple, functional, and memorable. 

One thing that will change, though, is the color palette. We often associate minimalistic designs with monochrome backgrounds, but it’s not all just black or white. Right now, colorful, dynamic minimalism is gaining traction, with vibrant backdrops, a thoughtful mix of simple serif and sans-serif fonts, and carefully selected sets of elements—all used together to create clean yet stunning sites.



#4 Typography gigantism

Typography is one of the main tools for expressive design and has a tremendous impact on visual perception. It turns headlines and textual content into bold messages that intrigue users and demonstrate the key benefits of a product or service.

You can emphasize these elements by playing with text size, turned up to the point when they may take up a better part of the home page. Such typography works well with minimalistic layouts against a brightly-colored background. It will also look good with maximalist ones, where large text in a stylized font is displayed over large photos.



#5 Dark mode

Going dark is a great way to make your website look modern and elegant—plus easier on the eyes. A dark theme improves readability and gives the website that “premium” feel if done right. The key lies in contrast—dark backdrops allow designers to put specific website elements in the limelight by clever use of more lively colors.

At the same time, remember that dark themes are not for everyone. Consequently, before you use them, make sure that the design remains consistent with your brand’s visual language.




What we achieved with HubSpot CMS for our client.

We helped Sigma event company develop their website with thousands of pages and 10 languages in the middle of pandemic. Read Case Study.

#6 Animation

Many websites are largely static, with occasional interactive buttons or text fields. This means that putting any elements in motion is a great way to stand out, grab visitors’ attention, and keep them engaged.

Interactivity is a fun addition to the online experience and a great way to engage your visitors. Smartly animated features, such as headers, logos, or even backgrounds, motivate users to stay on the site longer and continue exploring its content.



#7 Pastel palette

Pastels are the perfect solution for your website to combine minimalism with colors. A muted color palette helps you create a more warm, cozy, and welcoming feel that still works wonders when paired with exceptional typography or illustrations.

Pastels are particularly fitting for backgrounds or large color fields, where they can truly shine and make an impression on visitors. They are also a great way to add some character to designs rich in white space.



#8 Tabularity

The tabular trend in web design has been gaining momentum lately. The use of lines and boxes helps divide a website into clearly-defined sections, giving it a clear structure. The “blockiness” has that retro vibe and naturally leads the viewer through the website. You simply can’t go wrong with a design trend that’s both minimalistic and consistent.



#9 Retro

Speaking of retro, sure, we started this article by mocking old-school web design. But that’s not to say that there’s nothing good about it.

On the contrary, many of its elements can create a nostalgic feeling on a website when used correctly. For example, take the use of visual noise, textures, bright colors borrowed from old video games, or fonts inspired by the resurfacing aesthetic of the ‘90s. These retroelements can evoke vivid emotions, making the website more enjoyable and endurable.



Bottom Line

As more and more of our daily activities take place online, the key to your users’ hearts lies in beauty, usability, and a dash of fresh ideas. So, try spicing your website up with some of the solutions discussed above to make people love it and come back for more. And if you need a hand, we’re here for you.

Trending articles